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Haven't used it but my experience with Facebook ads is that it is not effective at all -- you are better off putting your budget into Google or Bing or some other resource. I use Improvely to track all the ad sales and Facebook didn't perform well.
I don't use 3dcart's. In addition to the 3dcart site I run, I started an agency and we do paid social. We took one brand from $0-$12M in less than 2 years on purely paid social. you can check out our website if you'd like: www.roiswift.com
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