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Books on eCommerce?

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  • Books on eCommerce?

    Does anyone here have any recommendations on some books I should read. This is my first venture into the eCommerce arena and I'd love any suggestions. I'm game for the hard work it will take to succeed, but I'm a little lost on what I should be working hard on.


  • #2
    Someone's gotta have some advice here? Anyone?


    • #3
      A few books that are on my bookshelf which I have found useful are:

      1. Search Engine Optimization for Dummies by Peter Kent. This one has a lot of very good information. The copyright is 2006, so I'm sure some things have changed a bit, but still a good read.

      2. Starting an Online Business for Dummies by Greg Holden (I haven't read this one in its entirety - just a couple of sections as needed so far).

      3. I just purchased a book this week called Ultimate Guide to Google Adwords . I saw in another forum that someone highly recommended this book. I haven't read it yet, but after briefly scanning it - it looks very informative.

      4. Start Your Own E-Business: Your Step-by-Step Guide to Success by Robert McGarvey and Melissa Campanelli. This one also includes interviews with other online companies.

      I would also search various forums for whatever you're looking to find out. Or just visit the forums and pick up whatever information is being "served" for the day. A few good sites/forums that I know of are:

      a. Search Engine Watch -
      b. Site Pro News (also has a daily e-newsletter) -
      c. High -

      Hope this helps!


      • #4
        Thanks! Looks like I'm headed to Barnes & Noble :)