Ive noticed alot of my newsletters are never opened, and ones ive signed up for myself sometimes goes to my junk folder. What can be done about this anything?
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Newsletters going to Spam
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Using one of the established Mailing Managers like MailChimp helps quite a bit. They mostly police the spamming and vouch for you with the e-mail companies like gmail, yahoo, and hotmail.
Watch out for spammy words like Click, discount, coupons
Encourage customers to add your e-mail address to their address book
Otherwise, it is part of the game we all play.
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