After many derivations, I found the attributes needed to best use Google Merchant.
My goals:
1. Be listed within the 'Compare Prices' grouping if possible, to increase exposure. The tricky part: I couldn't have too many attributes or Google would list my item separately.
2. For items not common enough to be in the above group, I wanted to have our item listed with our images, which are better than the stock photos most people use (hopefully increasing our click-throughs).
Necessary items (Field & Alias listed if applicable):
1. (url_link) link
2. (name) title
3. (extended_description) description
4. (image_link) image_link : This is the main image, NOT the thumbnail.
5. id : This is the ID/SKU. The appearance of this number varies on Google, so I made sure mine matched what they had. For example, some had just the number, others had a manufacturer name abbreviation prefix before the numbers.
6. price
7. (manufacturer) brand : I searched on Google to make sure the wording I used is the same as theirs.
8. (constant) condition
9. (expiration-date) expiration_date :I sometimes have to alter this by a day or so, as it occasionally is set too far in the future.
10. (mfgid) gtin : This is the MFG ID, I customized the name of this one, as I thought it was confusing. Also, I searched to make sure the numbers I was using was the same as the ones on Google.
Any changes I made usually too 1-2 days to show up.
I am going to start figuring out how to add shipping & tax info for the new requirements.
Hope this helps someone out there--Google was tricky for me!
:)
My goals:
1. Be listed within the 'Compare Prices' grouping if possible, to increase exposure. The tricky part: I couldn't have too many attributes or Google would list my item separately.
2. For items not common enough to be in the above group, I wanted to have our item listed with our images, which are better than the stock photos most people use (hopefully increasing our click-throughs).
Necessary items (Field & Alias listed if applicable):
1. (url_link) link
2. (name) title
3. (extended_description) description
4. (image_link) image_link : This is the main image, NOT the thumbnail.
5. id : This is the ID/SKU. The appearance of this number varies on Google, so I made sure mine matched what they had. For example, some had just the number, others had a manufacturer name abbreviation prefix before the numbers.
6. price
7. (manufacturer) brand : I searched on Google to make sure the wording I used is the same as theirs.
8. (constant) condition
9. (expiration-date) expiration_date :I sometimes have to alter this by a day or so, as it occasionally is set too far in the future.
10. (mfgid) gtin : This is the MFG ID, I customized the name of this one, as I thought it was confusing. Also, I searched to make sure the numbers I was using was the same as the ones on Google.
Any changes I made usually too 1-2 days to show up.
I am going to start figuring out how to add shipping & tax info for the new requirements.
Hope this helps someone out there--Google was tricky for me!
:)
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