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Colors as Options or Items?

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  • Colors as Options or Items?

    I'm in the process of adding about 250 PNs to my store. There are about 150 unique items and the rest are color variations of them though not all items have color options. At the very most an item will have four color options, most are two or three.

    Is it better to have them all listed as unique items or have the colors as options? I'm not worried about upgrading my plan. Really just more concerned about SEO and conversions.

    I only have one item now that has color options and I set it up as two different listings. How do you prefer to list yours?